When we are creating package for our products we may consider below four functions:
- Protect
Usually we make package is to protect product. This is the main purpose, to avoid risk and damage. From production to usage of the product, protect
measurement is quite important, if package don't have the protect function, then package can be an unnecessary.
- Provide convenience
Convenience for carriage and transportation.
- Recognition
Outer of the package would be printed with model, style, quantity, brand, name, and other information which needed, by this way can help people find
the product accurately and faster.
- Promote the sale of a brand
In a store, sometimes package play a role to attract consumers, and turn their attention into interest. Package can let brands talk, an elegant and nice
package can increase product's attraction, also package itself is an incentive for a consumer to buy a product. Moreover, making the package more
attractive is cheaper than raising the unit price of the product.